• Quench your thirst with tea

    According to an ancient Chinese legend, a man was hiking with his wife and children when a leaf landed on his foot. He noticed that a bitter liquid was produced when he squeezed the leaf between his fingers. Assuming that this meant that the leaf had medicinal properties as well as the ability to quench thirst, he brewed the leaf and was thought to be the first person to ever drink tea.

    Origins
    Tea was originally brewed by boiling the leaves in water with other things, such as ginger or orange, to help with digestive and nervous issues. Over time, various methods were developed to cultivate, harvest, and process the tea leaves in order to produce a wide variety of teas, including green, black, and oolong, each with its own distinctive flavor.

    Since that time, the act of tea drinking evolved into a ceremonial art form, enjoyed only by the wealthiest members of society. Drinking tea possessed certain social and spiritual elements. As the centuries passed, it became a drink for everyone, with methods of infusion and brewing ranging from simple to complex.

    An international drink
    Worldwide, tea is the most commonly consumed beverage after water. It is hailed for its health benefits as well as its ability to quench one’s thirst. Tea can be taken hot or cold, alone or in the companionship of close friends. Ice, lemon, honey, sugar, or milk may be added to tea to change the temperature, enhance the flavor, or sweeten the bitter taste.

    Health benefits
    Though tea contains caffeine, a known diuretic, water is the primary ingredient in a cup of tea. The high amount of water found in tea is able to replenish fluid loss in the body. This gives tea its excellent hydrating qualities, which counteract any water loss caused by its small amounts of caffeine. Tea also contains high amounts of antioxidants, called flavanoids, which neutralize free radicals and help to rid the body of everyday environmental and dietary toxins.

    More than a thirst quencher
    Tea is produced as a powder, in tea bags, or loose leaves. It can be enjoyed at any time during the day as a flavorful thirst quencher. Depending on the type, tea has the ability to energize or bring about calmness and peace.


  • Writing good newsletters for marketing purposes

    How to Write a Great Marketing Newsletter
    Writing good newsletters, for either marketing purposes or other business reasons, does not need to be a tiring and stressful event, particularly when individuals understand their targeted audience and the message they are attempting to convey.

    It sounds simple enough; however, several businesses struggle with how to write good marketing newsletters. Sometimes, they include too many lengthy articles that either bore people, or distract readers from the planned message intentions and some businesspersons even stray from the intended audience and topics.

    The following systematic guide (and additional tips) should help folks with writing good newsletters:

    Step one: decide what to write about and what you want the message to convey to the audience:
    • If you are employed at a business that promotes pens, for instance, you need to write a newsletter that concentrates on promotional pens and how the pens can benefit consumers.

    Step two: think about the intended audience:
    • In order to attract and keep each customer’s attention, you have to think about who will read each marketing newsletter you write and send out. If teenagers, for instance, will view your newsletters you need to introduce topics that teens relate to and cover subjects that interest them.
    • For a wider group of readers, like when a bank has to send out these kinds of letters to its complete consumer base, think about the limitless audience statistical characteristics of people, hence, think about your subject as well.
    • When writing good newsletters, it is important to consider a few aspects of individuals and marketing. You need to write each letter for the general customer who might be interested in your products or services, or present customers, and not get as detailed regarding demographic objectives.

    Step three: figure out how big you want the newsletter to be and plan its layout:
    • Do you intend to send the letter as a two-page, one-page or three-page newsletter, or even an eight-page one?
    • Will you send your message to customers through e-mail or regular mail (paper)?
    • The way you deliver messages is important to consider while creating the documents.
    • The layout is additionally an essential item to consider before writing good newsletters.
    • You have to determine the length of a newsletter before you send it out, either by regular mail or electronically (e-mail).
    • If you choose to use electronic delivery, you will need to be certain that every article is easy for your audience to read (8th to 10th grade-level readability) and that viewers will be able to read the newsletters easily on their computer screens.

    Step four: develop a subject summary/plan and include in the outline vital article ideas you wish to write:
    • Create a summary that permits you to observe which topics you wish to include into each newsletter and a few basic details concerning what will be within each blog or article.
    • A summary will additionally assist you with choosing blog or article positioning within each letter and assist you with writing good newsletters.
    • Your best topics and stories ought to be at the beginning of each newsletter (cover page) or at least at the beginning of the first Internet addresses (URLs) if you are sending them via e-mail.

    Step five: begin writing each story or letter:
    • Be certain that you use and list any resources used to create newsletters and make certain to do your homework (research).
    • It is important to cite all sources and give recognition to authors or experts when writing each newsletter.
    • It is additionally vital to create interesting stories and articles/blogs. Be certain that the beginning sentence is eye-catching and captivates your targeted audience, and make certain it clearly describes your intended message.
    • Add images, jokes of the month or other items to help emphasize your message.

    What kinds of topics or things go into newsletters for marketing?
    For consumers:
    • Leading service and/or product of the month
    • Free recommendations or tips
    • Future happenings (contests, training courses, workshops, meetings, seminars)
    • Interviews
    • Articles telling people “how-to” do certain things
    • Customer of the week, year or month
    • Reviews
    • Relocation details or expansion of company information
    • Contest winners

    …and so forth

    For internal affairs within a company:
    • Business news or updates
    • New staff member details
    • Employee of the week, month or year
    • Bonus incentive details
    • Sales or group effort reports
    • Business management information
    • Basic advice for new employees or folks who relocated to the company’s municipality (best restaurants to eat at, great daycares in the area, helpful books and so on)
    • New services and/or products
    • Using a professional newsletter software

    …and so on

    Each newsletter content piece, such as an article or blog, needs to be interesting and attractive. People like to have good details and like items and/or services that provide them with not just quality but benefits as well. Keep your customers or prospective clientele in mind while writing good newsletters.


  • Ergonomic office furniture

    Computers have revolutionized the office over the last two decades. In that time, people have come to realize working with computers for long periods of time causes ergonomic injuries to the back, wrist and neck. These injuries can be prevented with properly designed ergonomic office furniture. Office managers and designers should choose furniture based on the types of tasks being performed and the physical characteristics of the individuals using the furniture.

    Ergonomic Office Chairs
    Office chairs are the most important forms of furniture in the office. Believe it or not, office chairs are designed for specific tasks. Occasional task chairs work well for light tasks or temporary use. You will need these for conference rooms, lobbies or waiting rooms. Multiple task chairs are suited for daily use in situations where employees perform a variety of jobs. Opt for multiple task chairs in offices or reception areas. Continuous task chairs are designed to facilitate repetitive motion. Choose continuous task chairs for customer service or data entry work stations.

    Pick the right size chairs for employees to maximize comfort and performance. As a general rule of thumb, you will want to select small chairs for individuals who are less than 5′ 5″. Choose medium chairs for individuals between 5′ foot 6″ and 5′ foot 10″. Pick large chairs for individuals 6′ or taller or those who are over 350 pounds. You may also need ADA compliant chairs for people with disabilities.

    You should choose ergonomic office chairs that provide lumbar support and adjust up and down and forward and backward as needed. They also should provide proper support for the shoulders so individuals can sit upright.

    Ergonomic Desks
    Fixed height workstations usually do not provide enough ergonomic support for multi-tasking. A single desk typically does not have enough surface space to fit a computer, monitor and other office supplies. Fixed height workstations usually do not accommodate very tall or short people. That is why you should look for an adjustable work surfaces that provide enough support for multitasking and accommodate computers and other peripherals.

    Ergonomic Storage
    Buy ergonomic storage units to ensure safety. Well-designed filing cabinets as seen on moebelshop24.de/ded/aktenschrank.html hold heavy objects at or below the waist so that employees do not have to reach above their heads. Having heavy objects on the bottom of the unit takes pressure off the drawer slides and makes the cabinet less likely to topple.

    If you need to store small parts, choose vertical carousels or modular storage bins. Carousels and storage bins take up less floor space and allow individuals to readily see the storage contents without bending over and straining. In most cases, modular storage holds more items than traditional filing cabinets.